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The Marketing Manual

ISBN: 0750636521

标签: 商业



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The Marketing Manual

The Marketing Manual
Butterworth-Heinemann | 1998-09-28 | ISBN: 0750636521 | 288 pages | PDF | 21 MB

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.



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